For purposes with this analysis that is content intercourse ended up being thought as any depiction of sexual intercourse

For purposes with this analysis that is content intercourse ended up being thought as any depiction of sexual intercourse

Not absolutely all product which was taped had been coded. As our focus ended up being on scripted development, we excluded news that is daily, game shows, sports programs and occasions, and paid development, in addition to all kinds of commercials along with other promotions ( ag e.g., teasers for community programs). Although music videos had been taped, they certainly were coded and analyzed individually because of the unique traits and therefore are perhaps perhaps perhaps not reported right here. The analyses delivered in this paper, but, do are the nonmusic video clip programming from cable music activity channels including talk shows, variety/comedy shows, and truth programs. In addition, reveals that had been incomplete since they started before 3:00 p.m. or ended after 11:00 p.m. are not coded. Finally, episode repeats had been eradicated through the test.

The last test for the 2001 2002 period contained 1,276 unique system episodes, whereas the last test for the 2002 2003 period included 1,439 unique system episodes. The test when it comes to 2nd content analysis had been somewhat bigger than the very first year’s sample that we had three episodes of each nonsyndicated series as we made a concerted effort in year 2 to ensure. Despite strict adherence into the sampling plan, extra taping had been needed whenever, for instance, brand brand new programs joined the autumn lineup following the start of year to replace for cancelled programs or if the time and time slot for a set had been changed.


The codebook when it comes to larger research had been based significantly regarding the factors produced by Kunkel and colleagues (1999, 2001, 2003) inside their content analyses conducted for the Kaiser Family Foundation. We created extra things, including those on exact same intercourse intimate behavior and sexual talk pertaining to nonheterosexuals. As opposed to Kunkel and colleagues, who utilized the scene because the main device of analysis, our content analyses involved coding for intimate content in 2 moment periods of system time. Because scenes differ quite a bit in total and, hence, try not to offer a continuing device of measure in making evaluations across programs, we utilized a typical coding product according to time. Coding news development in designated time periods has been utilized often by other scientists conducting content analyses across different system genres including films, detergent operas, and music videos (Hazan, Lipton, & Glantz, 1994; Lowery, 1980; Roberts, Christenson, Henriksen, & Bandy, 2002; Roberts, Henriksen, & Christenson, 1999; Sommers Flanagan, Sommers Flanagan, & Davis, 1993; Stockwell & Glantz, 1997; Terre, Drabman, & Speer, 1991).

For purposes with this content analysis, intercourse had been thought as any depiction of sexual intercourse, intimately suggestive behavior, or any speak about sex or sexual intercourse. To be conservative and avoid overcoding content that is sexual communications about intercourse were differentiated from nonsexual communications linked to relationship and relationships, that have been maybe perhaps perhaps not coded. For instance, a declaration such as “Everyone loves my boyfriend” wouldn’t be coded whereas a statement such as “I made love to my boyfriend” could be coded.

Same intercourse sexual behavior

Every 2 moment period that were coded as containing a minumum of one style of sexual intercourse monitored in the primary coding task flirting, kissing, intimate touching, intercourse suggested, sexual activity depicted, along with other intimate behavior 2 has also been examined when it comes to existence of exact same intercourse intimate behavior. Because of this product, coders utilized a yes/no response format to point whether some of the sexual behavior depicted within the period took place between two different people of this sex that is same.

Discuss nonheterosexual issues that are sexual

Each 2 interval that is minute have been coded as containing a minumum of one example of talk through the intimate talk groups utilized in the key coding task ( e.g., remarks about own/others’ intimate actions or passions, mention sexual activity who has currently occurred, speak about sex crimes) had been additionally coded for whether some of the intimate talk pertaining to nonheterosexuals. With this product, programmers once once again utilized a yes/no response format to point whether some of the talk that is sexual the intimate passions or issues of nonheterosexual people. Frequently, such commentary pertaining to gays and lesbians, although periodically they certainly were connected with bisexuals.